Whether your task is to persuade people to donate to your non-profit or convince them to buy the latest self-cleaning litter box, compelling words are at the root of the actions you want to inspire.

This is Heather Reimer's area. With six pets of her own and 20 years of writing experience, the founder of The Write Content not only knows how to talk to the animals, she knows how to talk to - and persuade - the people who love animals.

She is the founder and webmaster of the Virden Pet Network; she has written a weekly pet column for her local newspaper; she wrote and produced a radio documentary about a Canadian animal rescue hero; and she was responsible for redesigning and writing this Humane Society's website.

Writing Samples

Animal Writings

• Persuasive fundraising letters.
• Informative, action-oriented content for web sites.
• Consultative planning for new web sites: site plan creations, navigation, usability, optimization strategies, and content blueprints.
• Well researched, well written articles (print and web) on humane issues, pet care advice, new pet products, etc.
• Press releases that promote your organization's activities.
• Promotional and sales materials to communicate your message to funders, supporters, members, and the public.