Most webmasters and site owners understand the importance of keyword optimized content. But I still see far too many sites overlooking the single most powerful (and simple) way to use keywords to improve a webpage’s rankings — keyword optimized title tags.
Let’s say you are optimizing your home page with these 3 keyword phrases that you have carefully researched and selected:
- natural hair loss treatment
- treatment for baldness
- hair loss solution
Once those 3 phrases have been correctly written into your content (not overstuffed), your title tag needs to comply. This is not the time to get creative.
It’s not even the time to include your company or product name in the title tag, unless it’s so well known that large numbers of people will search on it.
No, this is the time to religiously devote your title tag to the keyword phrases on your list and in your content. You can even sneak in more than one. For example:
Title tag: Natural Hair Loss Treatment for Baldness & Hair Loss Solution
Note: Keyword optimized title tags don’t have to read like grammatically correct sentences. They just need to contain your top keyword phrase (or phrases). That way, the search engines AND the people typing your phrase into an engine will both be rewarded.
And then they may reward YOU with their business.
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