So. You’ve launched a new business site or you’re revamping the old one. Before you write a single word of content for your website, you need to do some basic “soul searching”.
Not your own soul, but your business’ soul. The things that make it tick and make it unique.
- Who is your target market?
- Who are your competitors?
- What differentiates your business from theirs?
- What kind of experience do you want visitors to have using your website?
- How do you plan to attract traffic to your website?
- What’s your guarantee (if applicable)?
The answers are not just going to help you write the content for your website… the answers will help you focus on every aspect of creating your online presence. The design, marketing, advertising, customer service, everything.
So before planning the content for your website, do a little navel gazing. “Know thyself.” It’s good for the soul and for the business.
