So, does choosing to ignore a major social media juggernaut like Twitter make me a backwards Luddite or some kind of misguided rebel?
Neither. I’m just not wired to enjoy communicating in the text equivalent of 3 second sound bites. I haven’t felt compelled to hijack Twitter to build my client base. In fact, there’s something slightly distasteful about the way marketers repurpose every new “thing” into a way to make money.
It reminds me of fashion designers who steal the latest street trend, hang it on a model, and parade it down the catwalk… coming soon to a JC Penney near you. Really??
Twitter. Facebook. Linked In. Now Pinterest. All have been highjacked by marketers who tell businesses we simply must get on board.
But who has time to maintain all those social media accounts in a meaningful way??
I agree with marketing writer Dianna Huff who wrote in her blog (which I read for enjoyment and information, not as a vehicle to be leveraged for my own financial gain):
“It’s better to go deeper with fewer connections and a couple of white papers or an e-book than it is to constantly post superficial crap to thousands of people who just ignore it.”
True that, Dianna. True that.