Why is proofreading so important in web content? Here’s a short story. The other day I was reading an excellent article by a respected copywriter. It was all about ways to make website content for B2B service providers more effective. But when I hit this line, I stopped reading:
“Do the company have a guarantee?”
That little hiccup caused me to pause in my progress through an otherwise engaging article. It caused me to stop and think about my own proofreading and editing.
Because nothing chips away at customer confidence like the proverbial shoemaker whose kids go barefoot. Or the article writer whose own self-promotional copy has errors.
Your articles and web content can be full of great insights and excellent offers. It can be engaging, thought-provoking and compelling. But if you slip up and omit a word or insert a typo, something that isn’t a big deal in everyday writing can make your readers stumble. It trips them up on their way towards a possible conversion.
Worse, it raises a chilling thought: If I hire her, will my new shoes fall apart too? Will my new content have mistakes?
Web Content Proofreading Tips:
- Pass your web content through a spell checker. It won’t catch everything, so don’t rely on this method alone.
- Sleep on it or at least wait a few hours and reproof the content before publishing.
- Try reading it aloud.
- Read it backwards, last sentence first.
- Have someone else do your proofreading. You’ll be surprised what they catch.