Name of Company: eDrugstore.md
Industry: Online Pharmaceutical Sales
Established: 2002
The Challenge:
Gabriel White, the founder and CEO of eDrugstore.md, wanted to sell more products and compete with some of the bigger, more established online pharmacies.
He and his staff decided the best strategy was to work towards higher rankings in the natural, or free, search engines. They hoped that over time this would attract a steady stream of fresh new visitors and cut their costs on PPC advertising.
When Gabriel approached Heather Reimer from TheWriteContent.com with this project, he wanted her to optimize his website's existing sales copy with his top keyword phrases. His emphasis at that time was on SEO content writing for increased rankings and traffic.
But as the project evolved, he got that and much more.
The Fix:
The Write Content persuaded Gabriel that SEO content should not only attract higher rankings and traffic, but should also entice visitors to take an action... in this case, to purchase a medication from the website, contact the pharmacy, or ask the consulting physician a question via an online web form. Gabriel liked the idea of his new content multi-tasking.
So The Write Content rewrote eDrugstore.md's product descriptions using persuasion copywriting techniques plus keyword optimization. The goal was to demonstrate that, when done correctly, SEO content can:
- inform and educate visitors,
- help establish brand identity,
- build company credibility,
- contribute to higher search engine rankings,
- attract more traffic,
- and help sell more product.
Based upon the results he was seeing, Gabriel decided to expand his website beyond the e-commerce vehicle it had been up to that time. He became enthused about the idea of adding an information resource center to his site - a place where web users could come to learn about health conditions, treatments, and medications.
He added the Health Articles section to eDrugstore.md and asked The Write Content team to get creative and fill it up. His website grew fat with optimized articles that started attracting attention almost immediately.
Gabriel said, "Heather, you're doing a great job and I just wanted to say thanks personally. What started out as a way to make money has given me a sense that we are actually helping and informing people."
The Results:
eDrugstore.md now contains a large resource base of informative SEO content, and it continues to grow with the regular addition of new articles and product information.
Not only has Gabriel White discovered a way to build his brand, enhance his company's image, and establish his website as a credible source of health information, he's also making more money.
"Good news... due to your work, traffic was up 20% last month and 10% more in the first half of this month. Your articles and content produced about 300 new orders for us. I am extremely pleased."
The Last Word
"This has meant more for me than just sending your (fee) and you doing technical writing for us. I made a friend, you helped the other people here keep their jobs, and I haven't had this sense of achievement in a long time. Thank you." -Gabriel White, Owner, eDrugstore.md
Learn how SEO content writing services from TheWriteContent.com can re-invigorate your online business.
