More and more freelance copywriters are piling onto the web to offer you their expert writing services. But are they really experts?

Here's how to tell if the freelance copywriter or website content writer you're considering has the "write" stuff:

1. What credentials do they bring to the job? Find out if they have an appropriate background like journalism, advertising, marketing, or public relations.

2. How many years of experience do they have? Look for someone who was writing long before the Internet became a household word.

3. Does their own website meet your standards for well-written content? If it's riddled with spelling and grammar mistakes or seems unclear, you know you're dealing with a wanna-be and not a pro.

4. Ask for samples of the type of writing you need, whether it's website content writing, search engine copywriting, a sales letter, or a news release. Do you like what you see?

5. Make sure their work comes with a guarantee. Not just "I keep writing until it's good enough", but a full money-back offer.

6. If you think you've found your writer, commission a small, inexpensive project first. If you're happy with the quality and the speed with which it's produced, you know you can send him or her more important work.

7. Be wary of freelance copywriters who take days or, heaven forbid, weeks to answer your correspondence. That's your first clue that the customer does not come first.

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